Toronto, Ontario · Available for work

Nasser Saleh

Digital Marketing & MarTech Specialist

A data-driven digital marketer who builds and runs the technology behind growth — websites, SEO & GEO, marketing automation, analytics, and the booking & CRM funnels that turn traffic into customers.

“Marketing that’s measured. Tech that makes it scale.”

01
About

A marketer who owns the tools, not just the brief.

Nasser Saleh — Digital Marketing & MarTech Specialist
Toronto, OntarioBilingual — English & Arabic

I'm a digital marketing specialist based in Toronto who works at the intersection of marketing, data, and technology. Over the last four years I've run PPC and SEO campaigns, owned analytics in GA4 and SEMrush, produced competitive and audience research, and led content and brand work across non-profit and for-profit teams — consistently turning data into decisions that move traffic, engagement, and ROI.

What sets me apart is the tech side. I don't just brief the tools — I set them up and run them: marketing websites, local-SEO landing pages, marketing-automation workflows, conversion tracking, and booking/CRM funnels. That lets me launch a campaign end-to-end and measure exactly what's working, without waiting on a dev queue.

I also work at the front edge of search. Beyond classic SEO, I focus on Generative Engine Optimization (GEO) — making sure a brand actually shows up in AI answers from ChatGPT, Perplexity, and Google's AI Overviews, where more and more buying decisions now start.

My foundation is a diploma in IT Management & Data Analytics from the Lebanese American University, plus hands-on credentials in digital marketing, AI, and data from Google, Udacity, and BrainStation. Bilingual in English and Arabic.

+100%
Website traffic
doubled at GlobalDWS
+40%
SEO traffic
in 5 months
−20%
Cost-per-click
on paid search
4+
Client engagements
strategy · campaigns · growth
02
Selected Work · Clients

Marketing programs I've run for clients.

I take on the marketing function end to end — strategy and research, the campaigns that run off it, the reporting that proves what worked, and the commercial growth work around it.

Marketing strategy

Positioning, audience and competitor research, and a channel plan sized to the budget — so spend goes where it actually returns instead of everywhere at once.

e.g. Wai Nui — audit to 90-day plan
Campaign management

Day-to-day ownership of search, paid, social, content, and email — planned, launched, optimized, and reported on, so campaigns keep improving rather than just running.

Analytics & reporting

Tracking set up properly, then plain-English reporting that answers what worked, what it cost, and what to do next month.

Growth & business development

Offers, promotions, memberships, retention, and reputation — the commercial side of marketing that turns first-time customers into repeat revenue.

e.g. Paradise Wellness — membership campaigns

Selected client work

Marketing Strategy & ResearchCompleted

Wai Nui Outrigger Canoe ClubClient

A full marketing audit for an Oakville community sports club — competitor benchmarking, an audience and content review, and a member-journey analysis, distilled into a prioritized 90-day marketing plan a volunteer-run board could actually execute.

  • Competitor benchmarking against comparable clubs and community-sport organizations
  • Member-journey analysis from first search through to signup and retention
  • Content, channel, and search review tied to how prospective members actually look for a club
  • Findings prioritized into a 90-day marketing plan, sized for a volunteer team
Competitive benchmarkingAudience & member researchContent & channel auditJourney mapping90-day roadmap
Case study on request
Local Marketing & Lead GenerationCompleted

Serene Touch Pest ControlClient

Ran the local marketing program for a Toronto-area pest-control business — search strategy across 20+ service areas, Google Business and reputation management, content and campaign planning, and reporting that ties every enquiry back to its source.

  • Local search strategy across 20+ GTA service areas, aimed at high-intent "near me" demand
  • Google Business Profile and review management to strengthen local visibility and trust
  • Conversion tracking so calls, form fills, and bookings are attributed to the right channel
  • Ongoing reporting and optimization measured against enquiry volume
Local SEO strategyGoogle BusinessContent planningLead generationCampaign managementGA4 reporting
Live site
Client Marketing & RetentionCompleted

BarberBookClient

Marketing and customer-retention program for a barbershop — a promotions calendar built around demand, reputation and review management, and a follow-up journey designed to turn first visits into repeat bookings and cut no-shows.

  • Promotions and offers calendar planned around peak and quiet periods
  • Review and reputation strategy to improve local discovery and trust
  • Automated reminders and follow-ups to reduce no-shows and win back lapsed clients
  • Retention journey turning first-time visits into repeat bookings
Local marketingPromotions & offersReputation managementRetention campaignsCustomer comms
Case study on request
Spa Marketing & Business GrowthCompleted

Paradise WellnessClient

Marketing and growth management for a Mississauga spa — membership and package campaigns, local customer acquisition, seasonal promotions, and reporting on what actually fills the calendar, including input on how the membership offer was packaged and priced.

  • Membership and package campaigns to lift repeat visits and prepaid revenue
  • Local acquisition marketing across search, social, and Google Business
  • Email and seasonal promotional campaigns tied to demand cycles
  • Booking and campaign reporting used to steer where budget went next
Local marketingMembership campaignsPromotions & packagesEmail marketingBusiness developmentGA4 reporting
Case study on request
03
Campaigns & Results

Campaigns and creative that moved the numbers.

Brand · Web · SocialGlobalDWS
+100%website traffic

Brand & Website Growth

Led a cross-functional team of 3 to build a new company website end-to-end and run a holistic marketing strategy — growing social following & engagement by 50% and website traffic by 100%.

WebBrandSocialEmailEvents
SEOFaster Accessories
+40%traffic in 5 months

Holistic SEO Strategy

Designed and executed a full SEO strategy that grew website traffic 40% in five months, including a 30% lift in organic traffic.

SEOSEMrushAhrefsGA4
PPC / SEMFaster Accessories
−20%cost-per-click

Paid Search & Social (PPC/SEM)

Managed a $1,000/mo paid program: cut CPC 20%, lifted CTR 25%, and reached 10,000+ prospects. Budget reallocation from monthly reporting improved ROI by 20%.

Google AdsMeta AdsLinkedIn Ads
AnalyticsAjjerni Rentals
+15%marketing ROI

BI Reporting & Market Research

Built interactive Tableau, Power BI & Excel reports and competitive research that shaped startup strategy — supporting a 15% ROI increase and 20% improvement in customer retention.

TableauPower BIExcelPython

Design & Content

Creative I produce across the funnel — selected samples available on request.
SSocial creativeInstagram · LinkedInSamples on request
OOne-pagers & case studiesSales collateralSamples on request
NNewslettersMailchimp · BrevoSamples on request
04
Skills & Stack

A marketer's toolkit, backed by data & tech.

Digital Marketing

SEO (technical + local)GEO (Generative Engine Optimization)PPC / SEM (Google, Meta, LinkedIn)Content & brandEmail marketingSocial mediaCampaign strategyConversion optimization

Analytics & Data

Google Analytics 4 (GA4)SEMrush & AhrefsTag & event trackingTableau & Power BIA/B testingReporting & dashboardsExcel · data interpretation

MarTech & Automation

Website developmentCMS (Wix · WordPress · Shopify)Custom-built websitesMarketing automationCRM & lead funnelsMailchimp / BrevoBooking systemsAI content toolsGoogle Business · local

Technical Toolkit

HTML & CSS (hands-on)No-code / low-code platformsTracking & tool integrationsPython for marketing dataSQL for reportingLanding-page builds
05
Experience

Where the marketing results were made.

Digital Marketing & Insights Consultant

Manara Digital · Toronto, Ontario

2023 – Present
  • Deliver competitive reviews and audience research for small-business and non-profit clients, turning category and consumer findings into prioritized, budget-aware recommendations.
  • Produced a full marketing and website audit for an Oakville community sports club — competitor benchmarking, SEO review, and member-journey analysis distilled into a 90-day action plan.
  • Manage end-to-end marketing programs for clients — strategy, local SEO and GEO, campaigns, promotions, and reputation management — plus the tracking and automation that measure them.
  • Build recurring reporting in Excel and Power BI, using Python and AI automation to cut manual data-preparation time.
  • Client engagements span pest control (Serene Touch), wellness/spa (Paradise Wellness), personal services (BarberBook), and non-profit sport (Wai Nui) — covering strategy, campaign management, retention, and business development.

Digital Marketing Specialist

GlobalDWS · North York, Ontario

Jun 2023 – Jul 2024
  • Led a cross-functional team of 3 (graphic designers, social specialists, web developers) to design and run a holistic marketing strategy.
  • Owned the end-to-end creation of a new company website, from concept to implementation.
  • Produced digital assets — graphic design, one-pagers, newsletters, catalogues, banners — plus case studies and event coordination.
  • Secured 2 partnerships for wider reach and grew social following & engagement by 50% and website traffic by 100%.

Digital Marketing Specialist

Faster Accessories · Saudi Arabia

Feb 2022 – Aug 2023
  • Implemented a holistic SEO strategy that grew website traffic 40% in five months, including a 30% organic boost.
  • Ran PPC campaigns on a $1,000/month budget — cut cost-per-click 20%, lifted click-through 25%, reached 10,000+ prospects.
  • Delivered monthly performance reviews to senior management; budget reallocation improved campaign ROI by 20%.
  • Analyzed performance with Google Analytics and SEMrush to continuously refine strategy.

Data Analyst & Market Research Intern

Ajjerni Rentals · Lebanon

Sep 2021 – Mar 2022
  • Analyzed industry trends, customer preferences, and competitors to shape the startup strategy — contributing to a launch with 100+ new users within 3 months.
  • Managed large datasets in Python — deduplication, missing-value handling, and consistency correction for downstream analysis.
  • Built interactive reports in Tableau, Power BI & Excel that supported a 15% ROI increase and 20% retention improvement.
06
Education & Certifications

Credentials across marketing, AI, and data.

Certificate2022

Digital Marketing & E-commerce

Google Career Certificate

Certificate2024

Generative AI — Nanodegree

Udacity

Certificate2024

AI Automation, Ethics & Responsible AI

BrainStation

Certificate2023

AI Programming with Python — Nanodegree

Udacity

Degree2022

Diploma in IT Management & Data Analytics

Lebanese American University, Beirut

Certificate2019

International Computer License

New Horizon Computer Center, Aden

07
Contact

Let's build something worth marketing.

Open to marketing, insights, and MarTech roles in Toronto. Drop a line and I'll get back to you quickly.

💬

Want a fast read on fit? Open the assistant in the corner — ask anything about my background, or paste a job description and it'll tell you how well I match and where I'm strong.

nassersaleh156@gmail.com(438) 988-6709linkedin.com/in/nasser-salehnassersaleh.ca
Download Resume Toronto, Ontario